Flytoget’s (the Norwegian Airport Express Train) new pink priority seats for pregnant passengers

Rosa tekstil på Flytoget på seter til gravide

This spring, Flytoget (the Norwegian Airport Express Train) introduced dedicated pink seats for pregnant passengers – an initiative designed to make public transport more inclusive and comfortable for those who need it most.

Norwegian-made wool textiles for Norwegian public transport

The fabric used for the new pregnancy priority seats is produced in Lillehammer. Gudbrandsdalens Uldvarefabrik has supplied wool textiles for trains, buses, cruise ships, and public interiors – including Flytoget (the Norwegian Airport Express Train) – for many years. The textiles are developed with a focus on durability, comfort, safety, and longevity, all essential qualities in public transportation environments.

By choosing a pink wool fabric as a clear visual element, Flytoget (the Norwegian Airport Express Train) demonstrates how textiles can contribute not only to functionality, but also to communication, consideration, and an improved passenger experience.

A small initiative with meaningful impact

The project was created to make it easier for pregnant passengers to access seating on the train. Flytoget (the Norwegian Airport Express Train) drew inspiration from public transport systems in Korea and Japan, where similar solutions are actively used to highlight passengers’ needs and encourage more considerate travel experiences.

The pink seats complement Flytoget (the Norwegian Airport Express Train)’s existing priority seating and have initially been introduced on selected trains.

Wool creates more comfortable journeys

Wool is a natural material with properties that make it particularly well suited for transport interiors. It offers a high level of comfort, natural durability, and inherent flame-resistant qualities, while also contributing warmth, texture, and a more pleasant onboard environment.

At its mill in Lillehammer, Gudbrandsdalens Uldvarefabrik has been producing wool textiles since 1887, and all processes still take place under one roof – from yarn spinning to finished fabric.

Textiles that make a difference

The project demonstrates how textiles can serve a purpose beyond interior design – helping create small but meaningful improvements in people’s everyday lives.

The new pink pregnancy priority seats are a strong example of how design, functionality, and consideration can work together in modern public transport.